Our first model was very innovative but the outsole was too flat for snow and watery surfaces, so in the 2017-18 season we reinvented ourselves by incorporating a sole with high end technology to improve grip on ice and snow, and we incorporated a high boot model. Soon we began to receive incredible feedback from people all around the globe, people love to wear Xnowmate. So lightweight, so warm, so comfortable, so convenient. They wear them not only for skiing, also to go outdoors, to photograph the forest at night, to go sailing, even mushing or riding horses, or in cities when snow makes it difficult to walk. We realized that there was an opportunity beyond ski slopes - a new generation was born.